How your business can participate in the Entertainment™ Book...

The Entertainment™ Book is utilised by over 100,000 businesses around the world to help introduce new customers and increase word-of-mouth advertising. The Books feature a limited number of selected businesses in each capital city. Businesses do not pay to be included. They are chosen based on awards, reviews and personal recommendations. 

Entertainment™ Books are provided to high profile corporate social clubs, charitable organisations and community groups who distribute them as a fund-raiser. As a result, your business reaches a highly affluent, socially active, dining oriented market. Additionally, your participation sends a message to local residents that you value their business and are supportive of the local community.

To be included, your business provides an incentive which is designed to motivate people affiliated with these organisations to try your business. Customers who are impressed by their experience at your business will generate positive word of mouth advertising and potentially return as a regular.

Entertainment™ is a proven method of introducing new customers. Independent research conducted by ACA Research* shows that over 80% of Entertainment™ visits to fine dining businesses are first time visits. Additionally, the ACA Research* shows that over 90% of the people interviewed have returned to, or definitely plan to return to, businesses found through the Book.

Based on actual results from a number of well established businesses throughout Australia, participation in the Entertainment™ Program has resulted in an increase in business of up to 20% and an average return on investment in excess of 10 to 1.

"This is the exception to the rule that good restaurants never give discounts. They should if the program is as good as Entertainment's™ is. Here is a win-win business deal, with a style that sets it apart from every other."
John Dunham - Madam Fang, Shakahari, The Isthmus of Kra

*ACA Research conducted on Entertainment™ Book owners April 2005.

To learn more about how the Entertainment™ Book has worked for other restaurateurs click here.

If you're interested in featuring your business in the Entertainment™ Book click here.