Top Restaurateurs Comment on the Success of the Entertainment™ Book

“This will be our sixth year of participation in the Entertainment™ Book. Recently we worked with the staff at Entertainment™ on engineering the layout of our pages in the Book. Changing the type of offer, as well as including a new menu and photograph, has dramatically changed the results we are seeing from the program. Entertainment™ Members are now ordering more dishes from our menu, and the expectation of the venue is more in line with the type of restaurant we are. The quality of customer being introduced, along with the average spend per customer, is now much higher. We are very satisfied with the results so far and look forward to seeing this continue.”

“Verge Restaurant has been involved with the Entertainment ™  program since April 2007. What we have found is that the Entertainment ™  Book introduces a considerable amount of new customers into our business every week, and provides us with detailed tracking of the program, as well as helping us generate a database for our own internal marketing purposes. With the advent of a Daily Deal revolution sweeping through the market, we feel the Entertainment™ program offers us a more realistic and manageable approach to our marketing which is both financial and sustainable. I have no hesitation in recommending the program to you.”

“Winning the Entertainment™ Gold Award as Favourite Fine Dining Restaurant, has cemented our belief that the Entertainment™  Program works for us. We take the time to look after our customers, and always try to exceed their expectations. If we give them the best experience possible once they’ve been introduced, then we know they will come back and tell other people about their experience. Initially, we must say, our staff was quite sceptical and negative. However the majority of the Entertainment ™  Program members have changed their opinions. We find them to be foodies – they are appreciative of fine food and service and are quite adventurous – they will try new things!”

“As a relatively new restaurant, it was important to get our name out there. The hardest part was, our marketing needed to be cost effective whilst consistent with our image. The majority of Entertainment™ Book customers who have dined with us said that they were encouraged to try us due to our inclusion in the Entertainment™ Book. The majority have also stated that they would definitely return. I have also had feedback from other restaurateurs who have said that they were encouraged to rethink their own marketing strategies due to our decision to participate in the Entertainment™ Book. Overall, we recommend it to any restaurant looking to make their mark.”

“Since opening, Restaurant II has become one of Brisbane’s iconic restaurants. Right from day one, our philosophy has always been “the customer comes first”. Over our years of participation in the Entertainment ™  program, we have noticed a significant increase to our bottom line.What I like about the Entertainment ™  Book is that it allows us to reach out to a new clientele,which is critical in this economic environment. I’d recommend the Entertainment™  Book to any restaurant looking to expand their customer base.”