Top Restaurateurs Comment on the Success of the Entertainment™ Book

"Jacques Reymond Cuisine du Temps has been one of Melbourne’s leading restaurants for many years and has always strived to deliver excellence in both cuisine and service. As with all restaurants, the challenge is to be able to introduce new customers and to find cost effective ways of doing this. The Entertainment™ Book has provided our restaurant with an extremely cost effective and profitable form of promotion which has seen many high quality customers introduced to the business. The “Program Tracking” that Entertainment Publications provides also enables us to monitor the financial aspects of the program and provides us with valuable customer information which we can use to promote future events at the restaurant."

"The Entertainment™ Book provides us with the added exposure to the marketplace that we require to generate a constant stream of new customers. We have found that almost 80% of the customers that the Entertainment™ Book introduces are actually ‘new’ customers to the restaurant. We have also found that the majority of these customers return to the restaurant and many of them, in fact, become regular diners. The Entertainment™ Book will generate in excess of $320,000 over the course of a year. It also showed us that for every $1 invested in the program, it generated a return of $19 and that Entertainment™ customers spent a higher amount – approximately $140 per person, as compared to our regular customers."

“Ezard joined the Entertainment™ program in April 2009. We were looking for a suitable vehicle in which we could market the restaurant to drive sales and new business through the current economic crisis. We decided to trial the Entertainment™ Book and the results speak for themselves. Not only are we seeing a dramatic increase in occupancy and revenue, but we are noticing that our spend per head is largely unchanged — in fact, if anything, higher than usual. Further to this, these new customers we are introducing are already returning with guests as full paying customers. A surprising result, and one that will have a long-lasting impact on our business.”

“Hilton Adelaide has been pleased year on year with the exposure value provided by the Entertainment™ program in both The Grange Restaurant and The Brasserie. We have found it to be particularly effective in introducing new customers to our unique dining experiences. It is cost effective for us and provides exceptional value for our customers; we will continue to support the Entertainment™ Book.”

“As a relatively new restaurant, it was important to get our name out there. The hardest part was, our marketing needed to be cost effective whilst consistent with our image. The majority of Entertainment™ Book customers who have dined with us said that they were encouraged to try us due to our inclusion in the Entertainment™ Book. The majority have also stated that they would definitely return. I have also had feedback from other restaurateurs who have said that they were encouraged to rethink their own marketing strategies due to our decision to participate in the Entertainment™ Book. Overall, we recommend it to any restaurant looking to make their mark.”

 “This will be our fifth year of participation in the Entertainment™ Book. Recently we worked with the staff at Entertainment™ on engineering the layout of our pages in the Book. Changing the type of offer, as well as including a new menu and photograph, has dramatically changed the results we are seeing from the program. Entertainment™ Members are now ordering more dishes from our menu, and the expectation of the venue is more in line with the type of restaurant we are. The quality of customer being introduced, along with the average spend per customer, is now much higher. We are very satisfied with the results so far and look forward to seeing this continue.”